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The Beach Genie is becoming more and more recognized as the Premier Beach Concierge Service of San Diego.

Beach Genie was created to allow locals and visitors alike to experience a luxury beach day or special milestone in a safe, outdoor environment at our beautiful San Diego area beaches. We started out researching who owned the local beaches, which entities would allow permits to operate legally on local beaches, and designing how we wanted our set ups to appear. Several months later, we had our equipment selected, our website built, and our permits in hand. At that point, it was just a matter of getting the word out about our services.

Experiencing the beaches of Carlsbad (and beyond) in style has never been easier, thanks to Beach Genie, a local company that sets up high-end equipment for you to enjoy on the edge of the sea. You simply get to show up, sit back (in comfy, oak-and-cloth chairs), play games on the sand (think corn hole and paddle ball) and soak up time amid the soothing breezes of Southern California.

What was your thought process behind starting your own business?We really wanted to demonstrate to our sons the value of good, hard work. Our business creates a beautiful setting, but requires planning, strategic thinking, customer service, punctuality, and hard labor while working in the sand.

CARLSBAD — Spooky stories, bonfires and vegan s’mores are now available for some Halloween fun and beyond.